Enhancing Losari Beach Exploration: Augmented Reality for Immersive Visualization

ABSTRACT: South Sulawesi, commonly known as Makassar, boasts rich cultural heritage and customs, making it a prominent destination for tourism. Among its attractions, Losari beach stands out as a focal point for visitors seeking to explore the city’s natural beauty and cultural offerings. In this context, leveraging modern technology such as augmented reality presents an innovative approach to showcasing Losari beach to potential tourists. This research endeavors to introduce tourism assets in a more visually captivating manner through the use of augmented reality. Utilizing software tools like Unity and Adobe Illustrator, the study focuses on creating an immersive experience where tourists can interact with virtual representations of Losari beach. By simply pointing their mobile phone cameras at designated markers or using barcode scanners, tourists can access augmented reality features embedded within the application. The findings of this research aim to provide valuable information, particularly for foreign tourists, about Losari beach, positioning it as a compelling destination within South Sulawesi’s diverse array of tourist attractions. Through this technological innovation, the study seeks to enhance the visibility and appeal of Makassar city’s tourism offerings on a global scale.

KEYWORDS:Visualizing, Losari Beach, Augmented Reality