HUMAN CAPITALANALYSIS OFA COMPANY IN APPLYING A HYBRID COMPANY: A CASE STUDY OF THE INDONESIAN PEOPLE’S BANK (BRI)

ABSTRACT : This study aims to analyze the human capital of companies in implementing ahybrid company: acase study of Bank Rakyat Indonesia (BRI). as a large bank, BRI must balance it by using a hybrid companymodel strategy. Digitization is all about improving operational excellence and focusing on efficiency. Whiledigital is about creating products with a focus on customer centricity, business model innovation, and a bettercustomer experience. This research uses the method literature study, known as a literature review, is adescription of theories, findings, and other research materials that are used as a basis for research activities indeveloping a framework for formulating problems. The results in this study are knownthe implementation ofhuman capital management carried out by Bank BRI which applies the hybrid company model, the authors seethat the readiness of Bank BRI in facing challenges and risks is quite good. Where Bank BRI has been able toanalyze which areas are human capital priorities. Bank BRI prioritizes human capital on leadershipdevelopment, talent development, employee e-skilling and culture and engagement. These aspects are the maincomponents in carrying out the work of the Bank

KEYWORDS : Human Capital, Hybrid Company, Bank Rakyat Indonesia (BRI)