HUMAN RESOURCE MANAGEMENT STRATEGY DEALING WITH EMPLOYEE TURNOVER AT PT. SEMESTA INTEGRASI DIGITAL (EDUCATION TECHNOLOGY)

ABSTRACT : Employee turnover is one of the main challenges that can have a direct impact on operational stability, efficiency, and overall organizational performance. The level of turnover is closely related to the level of job satisfaction, support from management, and career development opportunities. The focus of this study includes an in-depth understanding of the influence of a conducive work environment, leadership style, level of employee engagement, and work-life balance on employee retention. PT. Semesta Integrasi Digital (Education Technology)’s strategy of improving employee welfare through competitive compensation, developing structured training programs, and providing clear career opportunities is an effective strategic step in reducing turnover rates. In addition, effective communication between management and employees, as well as supportive leadership, have been shown to play an important role in creating harmonious working relationships and a positive work environment. By implementing this strategy, the Company can not only increase employee retention but also build a work culture that supports productivity and long-term sustainability.

Keywords – Employee turnover, human resource management, job satisfaction, career development.