Impact of maintaining the Banjarese language on Floating Market traders in Banjarmasin City

ABSTRACT: The maintenance of the Banjarese language on floating market traders in Banjarmasin City is an interesting language behavior phenomenon to be studied. This study aims to describe the impact of maintaining the Banjarese language on the Floating Market traders in Banjarmasin City. This research is a descriptive study with a sociolinguistic approach. Data collection is carried out by recording the conversations that occur between sellers and buyers in the Floating Market during buying and selling transactions. The results of this study obtained positive and negative impacts of maintaining the Banjarese language on the floating market sellers in Banjarmasin City. It can be concluded that the maintenance of the Banjarese language on the Floating Market traders in Banjarmasin City still persists.

KEYWORDS :sociolinguistic, language maintenance, impact, floating market, trader