Impact Of Social Motivation, Career Motivation, Quality Motivation And Length Of Education On The Student’s Interest In Attending Accounting Professional Education

ABSTRACT: This research was done in Faculty of Economics and Business, Udayana University. Thisresearch aimed to observe the influence of social motivation, career motivation, quality motivation and thelength of education on student’s interest in attending Accounting Professional Education. The samples in thisresearch were the regular program students of Accounting and Management batch 2016. There were 165samples which are used by using the non-probability sampling method and purposive sampling technique. Theresult of the research showed that social motivation, career motivation and quality motivation gave a positiveimpact to the student’s interest in attending Accounting Professional Education. The length of education gave anegative impact to the student’s interest in attending Accounting Professional Education.

Keywords: Motivation, Length of Education, Student’s Interest in Attending Accounting Professional Education.