IMPLEMENTATION OF ISLAMIC BUSINESS ETHICS TO GRILLED FISH TRADERS IN LABUHAN HAJI BEACH, LABUHAN HAJI DISTRICT, LOMBOK TIMUR DISTRICT

ABSTRACT:This study aims to determine the behavior of traders in Labuhan Haji Beach, Labuhan Haji Village, Labuhan Haji District. This study uses a qualitative method with a qualitative descriptive approach. By using data collection techniques in the form of observation, interviews, and documentation. While the data analysis technique uses the analytical technique developed by Miles and Huberman, with the stages: data reduction, data presentation, and drawing conclusions. Based on the research results obtained from grilled fish traders, it shows that they have not fully understood Islamic business ethics. Then, most of the grilled fish traders have implemented Islamic business ethics, while some have not been fully implemented by the grilled fish traders.

KEYWORDS:Trader Behavior, Islamic Business Ethics, Fish Traders