Implementation Planning of Photographic Exhibition Events Based On Product Experience to Improve Awareness to the OPPO Brand

ABSTRACT: The event industry is developing rapidly in Indonesia. This fact is supported by manyinstitutions that want to make an event to help their marketing strategy. The rivalry to make the bestevent is so tight in this era. With almost every genre from music, travel, to automotive is making anevent. Including photography. Because of the convenience of the technology, the average person canbe a photographertoo, the development of technology is making smartphone cameras as good as theaverage camera, itismaking people want to get a photo withtheir smartphone and post it on their socialmedia. By seeing this phenomenon, researchers who are aspiring marketing communicationpractitioners are moved to examine whether creating a product experience based photographyexhibition will increase the awareness of visitors about OPPO smartphone camera quality.

Keywords-Event, marketing strategy, photography, smartphone, social media, technology