Influence of Tourism Facilities, Tourism Attraction, and Instagram Social Media on Decisions to Visit Tourists In Agrotourism Area Mountain MAS Bogor PTPN VIII

ABSTRACT : The aim of the research is to find out how the influence of tourist attractions, tourist facilities,and Instagram social media on the decision to visit tourists in the Gunung Mas Bogor Agrotourism Area PTPNVIII. The number of respondents in this study were 105 tourists who had visited at least once (purposivesampling). The data in this study were processed quantitatively descriptively using the structural equationmethod (SEM) with the partial least squares (PLS) approach using SmartPLS software. The results of this studyindicate that tourist facilities have a significant influence on tourist visiting decisions, tourist attractions have asignificant influence on visiting decisions, and Instagram social media also has a significant influence on touristvisiting decisions in PTPN VIII’s Gunung Mas Agrotourism Area.