Integration of Social Media for Business in Indonesia Urban Cities

ABSTRACT : This research aims to uncover how to analyze and generate path analysis of Social MediaIntegration use for snacks industry in Indonesia urban cities whether it is B2B or B2C. The theory used for thisresearch is the circular model of SoMe (Share, optimize, Manage, engage) and content analysis. The researchmethodology used is qualitative with descriptive approach. Primary data obtained by interviews with businessowners and content analysis, the secondary data obtained from literature review. The results shown that howSocial Media is useful for Snacks Industry business in Indonesia urban cities based on target audience.

KEYWORDS :B2B, B2C,Circular model of SoMe, Content Analysis, Social Media