Introducing New Local Kids Brand “Wima & Nara” Trough Story Telling Technique

ABSTRACT : Indonesia is a country that has a majority moslem population. A moslem woman are obligated to cover their entire body according to Al Quran. Wearing hijab need to be a habit, wearing hijab from early age is a way for moslem parents to train their children so they will get used to cover their entire body. To train kids, it need to be interesting, it can be developed by storytelling technique. To introducing a hijab for kids as a new brand it needs to beaccepted by the parents and the kids. From this idea, concept of storytelling technique will be communicated to the target audience. This study aims to develop tool for parents how to educate their kids in effective way to build interest kids in wearing hijab. Qualitative research with descriptive approach is implement in the study because the primary data is obtained from in-depth interview to the parents with Situation Analysis, Objective, Strategy, Tactic, Action, and Control (SOSTAC) analysis model. The recommendations cover areas of: (1) Build awareness to parents how to educate kids in wearing hijab trough storytelling, (2) Building interest and awareness to parents kids so they can attract in wearingWima& Nara as hijab for kids trough storytelling.
KEYWORDS: Story Telling, Brand Awareness, Social Media, Hijab, Kids Parenting