Maritime Tourism Communication: Strategy to Communicate Local Tourist Destinations in Lebak Regency Post-Pandemic Covid 19

ABSTRACT : The pandemic caused a significant decrease in the number of tourists in Lebak Regency, namely 83.57% compared to the previous year. The pandemic has caused the tourism sector to experience a multiplier effect; neglected tourist destinations, economic actors close their businesses, and economic income decreases. Case study research method. The results showed that the Lebak Regency Tourism Office identified the problems faced in the tourism sector through online coordination meetings with all stakeholders. The communication program refers to MUSRENBANG and RENSTRA, communicating six fantastic priority destinations, as well as the development of geopark-based tourist destinations. The basis for preparing program evaluations refers to assessing the suitability of program design specifications, evaluating the economic development of local communities for the construction of facilities and infrastructure.

KEYWORDS : Communication Strategy, Tourism Communication, Tourist Destinations