MEDIATIZATION OF DA’WAH IN DISRUPTION ERA (Study of Islamic Da’wah in Social Media)

ABSTRACT: Social media in the era of disruption has a very strong influence, almost all social and culturalactivities involve the function of social media. That reality is what drives the emergence of the phenomenon ofmediatization, namely the use and use of social media in daily activities, including the activities of Islamicda’wah. But the use of social media for the mediatization of da’wah, in practice is not without problems andobstacles. This study aims to find out and uncover: (1) Social Media as Da’wah Media; (2) Da’wah Content inSocial Media; (3) Da’wah Strategies in Social Media. Based on the results of the study found several things asfollows: (1) The most widely used social media for mediating da’wah is Yotube; (2) There are three categoriesof da’wah content in social media namely informative da’wah content, contemporary da’wah content, andcontroversial da’wah content; (3) There are two da’wah strategies on social media, namely the use of universalda’wah language and the selection of actual da’wah content. The results of this study are expected to contributeto: (1) Da’wah practitioners, as a guide in carrying out da’wah in social media; (2) The creator content, as areference in presenting social media content that contains dawa; (3) Social media activists, as a basicconstruction in realizing the mediatization of da’wah

Keywords: Da’wah Media; Da’wah Content; Da’wah Strategy.