PERCEIVED INFORMATION TRANSPARENCY IN INDONESIAN B2C E- COMMERCE

intention and word of mouth that is media ted by perceived risk. A total of 100 of data collected from respondents who have done online shopping in the B2C e- commerce in Indonesia such as Lazada or Tokopedia. Sample collection techniques surveys using e-forms. Data were analyzed using path analysis through Smart PLS 2.0 applications to test the hypothesis proposed. The proposed hypothesis of 7, 5 hypotheses have positive and significant impact, while the other two do not have any impact.
Keywords – Perceived information transparency, purchase intention, word of mouth, perceived risk