QUALITATIVE ANALYSIS OF GO-JEK SERVICES ON CULINARY BUSINESS DEVELOPMENT IN MATARAM CITY, WEST NUSA TENGGARA PROVINCE

SUMMARY: This study took the title: Qualitative Analysis of Go-Jek Services on the Development ofCulinary Business in Mataram City, West Nusa Tenggara Province. The research was conducted using a surveymethod by taking a sample of 100 respondents whose samples were determined by accidental sampling.Based on the results of the analysis in the calculation of the respondents’ votes, 50% of respondents prefer to useGO-JEK compared to other applications, namely GRAB and UBER. This proves that GO-JEK is veryinfluential for most people to make food orders and trips to various destinations. After GO-JEK, there is GRABwith 29% and UBER with 19%. Meanwhile, 2% of respondents have never used an online motorcycle taxi.Based on the survey results, the public opinion we got was very diverse, both positive and negative opinions. Aswell as having an impact on the community, GO-JEK has also greatly influenced culinary and tourism in thearea. With the existence of GO-JEK, culinary delights in remote areas will be sought after and many stalls nowuse the GO-JEK application. This will make the culinary delights in Mataram city much in demand and enjoyedby the public. So the effect of GO-JEK on culinary is quite good and the tariff is determined according to thedistance traveled.

Keywords: Qualitative Analysis of Go-Jek Services