SOCIAL MEDIA MARKETING AND STRATEGY ANALYSIS OF CASETIFY

ABSTRACT: The process of Chinese enterprises going overseas has moved from the traffic era to the brand era. Building brand influence on social media has become the common appeal of many brands, especially for overseas brands and consumer brands. By focusing on CASETIFY’s overseas social media marketing strategy, we can see the importance that overseas brands attach to social media marketing and summarize strategies to stand out.

KEYWORDS: Social media; the marketing strategy; CASETIFY