Stakeholders Analysis in Tourism Industry Recovery in Bangka Regency during New Normal Period

ABSTRACT : Bangka Regency is part of the Bangka Belitung Province who is developing tourism as amainsector. The end of 2020, the losses on the tourism sector nationally reached 10 trillion and there were 30 millionjobs in the tourism sector and creative economy affected by Covid-19 pandemic. Covid-19 pandemic has had animpact on the development of tourism including the economic, employment, tax, brand image, and sustainabilityaspects. It needs efforts and commitment from stakeholders in the recovery of tourism industry in BangkaRegency. The stakeholders in this study consisted of private-owned enterprises, communities, local governments&state-owned corporation, tourism industry players, researchers, and tourist awareness groups. This researchwill focus on stakeholders analysis that plays the most role in the recovery of Bangka Regency tourism in NewNormal. The purpose of the study was to analysis and know which stakeholders have big role in the recovery ofBangka Regency tourism industryduringnew normal period in Covid-19 pandemic. The results showed that 3(three) stakeholders as the key players with a high level of importance and influence in the recovery of BangkaRegency tourism industry during the new normal period in Covid-19 pandemic are governments & state-ownedcorporation, researchers (academics), and tourist awareness groups. Stakeholders who act as a subject with highlevels of importance and low influence are private groups (private enterprises). While, stakeholders who play asa crowd that have low influence and interests are the tourism and community industry players. In this study,there is no stakeholders who acted as context setters that have low importance but had a high influence.

Keywords : Stakeholders Analysis, Tourism Industry Recovery, New Normal