Strategies to Increase Income during the Covid-19 Pandemic Traditional Snack Food Products Business in the Religious Tourism Area of Ulakan, Padang Pariaman Regency

ABSTRACT : The purpose of implementing PKM activities in micro business partner groups for snack foodproducts made from marine fish in Kenagarian Ulakan, Ulakan Tapakis District, Padang Pariaman Regency, isto increase partner income during the Covid 19 pandemic, improve marketing strategies and increase partnerknowledge in implementing marketing with social media and social media. on-line delivery applications throughtraining and mentoring activities. The approach method offered to solve partner problems is to conduct trainingand mentoring. The training was attended by 2 groups of partners, namely: Partner 1 with 5 members, andPartner Group II with 5 members. The methods used in the training are in the form of demonstrations, lectures,discussions, questions and answers, and mentoring. The results of the activities showparticipants acquireknowledge and methods of a) good product marketing, b) knowledge and skills in promoting products on socialmedia, and c) have knowledge of working together with on-line delivery applications.From this activity,participants have been able to apply it in their daily business activities. Thus, it is hoped that these newentrepreneurs will be able to develop their businesses and be successful through the development ofentrepreneurial activities.

KEYWORDS: Micro Business, Marketing, Sales, Income