ABSTRACT: This study analyses advocacy activities, communication, social mobilization and rehabilitation of the Community TB Care Aisyiyah program in Makassar. This study uses a qualitative data. The research informants were the coordinator and staff of the Advocacy, Communication and Social Mobilization (ACMS) Community Care TB Aisyiyah program in South Sulawesi. The selection of informants uses a purposive technique. The results show that the advocacy activities carry out by the management of the Community TB Care Aisyiyah, namely lobbying with the executive, legislative and community elements, and encourage the birth of regulations related to TB prevention policies. Communication activities include: interpersonal communication, groups, printed media, mass media and social media: Instagram, Facebook and Website. Social mobilization activities are movements commemorating world TB day. Rehabilitative activities are nutrition for TB patients, provision of transportation funds for TB patients in the category of Multi Drug Resistant and program “Shelter Homes”. For sustainability, program managers encourage the rule (executive or legislative) for TB prevention, internalization of programs (internal Aisyiyah, Muhammadiyah) and strengthen collaboration with community elements, especially aspects of program funding, and the stablishment and strengthening of TB Care Community.
KEYWORDS: Advocacy, communication, social mobilization, rehabilitation, health