The Analysis of Ideological Practices in Sindo Newspaper through the Headline of the 2014 Presidential Election Campaign

ABSTRACT: The Research Title: “The Analysis of Ideological Practices in Sindo Newspaper through the Headline of the 2014 Presidential Election Campaign”. The purpose of theresearch was to analyze the headline ideological discourse on the 2014 presidential election campaign. This type of research is qualitative. The research method is content analysis with Norman Faitclough‟s version of Critical Discourse Analysis. Research paradigm; critical paradigm with critical theory. Furthermore, the data collection techniques used in this research are Text Analysis, Indepth-interview, literature research and documentation, and observation. Based on the results of descriptive analysis at the text/ micro level, interpretive analysis at the level of discourse practice/ mezzo, and explanatory analysis at the level of sociocultural practice/ macro, the results of this research were obtained, about the ideology of the newspaper Sindo newspaper, theoretically or based on external symbols of this media and based on the acknowledgment of the key informant as the representative owner, it can be ascertained the ideological discourse of the 2014 Sindo newspaper‟s presidential election campaign is the Pancasila press. However, in the practice of press management the attitude of the owners of capital was very visible in favor of the presidential and vice presidential candidate pair of Prabowo-Hatta. But on the other handSindo Newspaper also gives the freedom to journalists to have slightly different attitudes with the policies of capital owners.