THE BUSINESS STRATEGY ANALYSIS OF FUYAO GLASS

ABSTRACT:In recent years, with the continuous development of global economy, China’s economic level has been constantly improved, and the development of many multinational companies has attracted the attention of the country, so as to continuously improve China’s position in the international market.However, there is still a big gap between China’s transnational corporations and those in developed countries, especially in the manufacturing industry.Therefore, this paper takes Fuyao Glass as an example to carry out a specific analysis of the company’s business strategy.Firstly, the relevant theories and concepts are elaborated.Second, the main financial indicators of Fuyao glass company, specific analysis and business strategy, and then sums up the problems in Fuyao glass management strategy, and proposes the main business of the subsoil in the final market, highlighting the product competition ability, formulate feasible internationalization brand management strategy, fully aware of the operating rules of investor, coordinating the relationship between the both sides of Labor and capital, improve the countermeasure of the internationalization of management personnel of high quality, in order to further promote the Fuyao glass business strategy formulation and implementation to be more perfect, to further enhance the company’s core competitive ability.

KEYWORDS:Business strategy;Fuyao glass;Auto glass