THE COMPARISON OF PROMOTION USING PUBLIC DIPLOMACY BETWEEN THE PROGRAM OF VISIT INDONESIA YEAR AND WONDERFUL INDONESIA

ABSTRACT:This study discusses The Comparison of Promotion Using Public Diplomacy between the Program of Visit Indonesia Year and Wonderful Indonesia. In Indonesia, tourism is the most effective sector in increasing foreign exchange. The Indonesian Tourism Ministry in this case has several programs, i.e. Visit Indonesia Year and Wonderful Indonesia. The researchers compared both of these programs based on the media used, a collaboration between actors, target markets, and the results achieved. This study uses a qualitative method. The data from this study were generated through interviews with several sources and also from various documents. To explain this research, the researcher uses the concept of public diplomacy as a comparison between the “Visit Indonesia” Year program and “Wonderful Indonesia”. The results of this study indicate that the promotions carried out between the program of Visit Indonesia Year and Wonderful Indonesia are inversely proportional from any aspect.

Keywords – Promotion, Public Diplomacy, Nation Branding, Tourism