The Effect of Electronic Word of Mouth, Destination Image and Travel Motivation on Visiting Intentions on Tanahred Beach Touri, Samboja

ABSTRACT:The purpose of this study was to determine the effect of E-Wom, Destination Image, and Travel Motivation on visiting intentions. This study used 100 respondents from the city of Samarinda as a random sample and the analysis was carried out using a non-probability technique with a coincidence-based method with a multiple linear regression analysis equation model processed using Statistical Product and Service Solutions (SPSS) 21. The results of the study prove that The electronic word of mouth (E-Wom) variable has a positive and significant effect on the intention to visit the Tanah Merah Samboja beach tourism. The destination image variable has a positive and significant effect on visiting intentions. The variable of travel motivation has a positive and significant effect on the intention to visit the Tanah Merah beach tour of Samboja.

KEYWORDS: -E-wom, destination image, travel motivation, intention to visit