The Effect of Product Quality, Service Quality, and Atmosphere Stores on Customer Satisfaction and Its Impact on Repurchase Intention

ABSTRACT: The purpose of this study was to determine the effect of product quality, service quality, and storeatmosphere on customer satisfaction and its impact on repurchase intention of Warunk Upnormal Renonconsumers. The population in this study were all people in Denpasar City who had come to shop at WarunkUpnormal Renon. The number of samples used was 120 respondents with non-probability sampling techniques,especially purposive sampling method. Data collection was carried out using a questionnaire method which wasdistributed using google form. The data analysis technique used is regression analysis to determine the effect ofindependent variables on the dependent variable. The results showed that product quality has a positive andsignificant effect on customer satisfaction, service quality has a positive and significant effect on customersatisfaction, store atmosphere has a positive and significant effect on customer satisfaction, and customersatisfaction has a positive and significant effect on repurchase intention.

KEYWORDS: customer satisfaction, service quality, product quality, repurchase intention, store atmosphere