ABSTRACT : This research focused on the effect of transformational leadership on lecturer performance, specifically at Universitas Muhammadiyah Luwuk. Data were collected through questionnaire distribution, interviews, observation, and documentation. Data were quantitatively analyzed using statistical and qualitative analyses.The results demonstrated that transformational leadership behaviors had a positive and significant effect on lecturer performance by 53.7%. That was, 53.7% of lecturer performance variation could be elucidated by transformational leadership variation. In other words, hypothesis 1 was accepted. It exhibited that leaders, encompassing the leaders of the university, faculties, and departments at Universitas Muhammadiyah Luwuk, have positive and significant contributions to elevating lecturer performance.
KEYWORDS:Transformational Leadership, Lecturer Performance, Qualitative Research