The impact of electronic business on micro, small and medium enterprises in Mongolia

Abstract: This study examines how the external factors that led micro, small and medium enterprises (MSMEs) in Mongolia to adopt electronic business can influence the benefits that MSMEs can obtain by taking these technologies.
Methods: This study adopts a quantitative approach using a survey method to collect data. This approach helps to receive information from many MSMEs in the retail sector in Mongolia.
Results: In this study, as mentioned in the earlier section, 94 responses were analyzed. According to the result, MSMEs that were driven to adopt electronic business due to customer demand are less likely to experience reduced operating costs.
Conclusions: In this study, the results also show that MSMEs could achieve most of the benefits expected from the adoption of electronic business if they are targeted as a tool to improve the competitiveness of the company. In summary, this study has supplied empirical evidence to understand how external factors, that is, customers and competitors, can influence the type of benefits that MSMEs could obtain by adopting electronic business in the business.