THE IMPACT OF ELECTRONIC COMMERCE ON SMALL SCALE BUSINESSES (LAGOS STATE NIGERIA)

ABSTRACT : This paper examine the impact of electronic commerce on small scale business in LagosNigeria, and believes that electronic means of communication has been very useful in both micro and macroenterprises and has resulted to steady increase of productivity in their dealings from various organization.Lately, there has been a change from the level of patronage of electronic use when compare to now, buyers andsellers now understood the importance role of electronic commerce as it relate to trade. Furthermore, thepositive impact of electronic marketing cannot be overemphasized in that through the relevant channels andmedium of exchange products and commodity are reached within the stipulated time. These services hasbecome reliable, affordable, and accessible within the reach of customers and retailers. The increasing numbersof people using electronic commerce are enormous and various techniques are put in place to ensure that needsof the people are attain. The data was presented in tables and analyzed through descriptive statistics such asmean measure, one sample statistics. The finding of this study reveals the role business structure played in ecommerce and also how small scale businesses use this structure in their perspective trade; it is helpful tocustomers and the sellers, in that it enable them build a cordial relationship as it relate to business. In additionelectronic commerce has offer profitable services to small scale business holder, it has reduced transaction delayusually encounter by customers, business men and women, it has also enhance communication skills withpartners

KEYWORDS: Business, commerce, customer, electronic, retailers, small scale and technology.