The Influence of Country of Origin on Purchase Intention Mediated by Perceived Quality Nature Republic Consumers in Denpasar City

ABSTRACT: The purpose of this study is to explain the role of perceived quality in mediating the influence ofcountry of origin on purchase intention. The research location is in Denpasar City using a sample of 140respondents. The data analysis technique used is path analysis. The results obtained showed that all hypotheseswere accepted. (1) country of origin has a positive and significant effect on purchase intention, (2) country oforigin has a direct effect on perceived quality, (3) perceived quality has a direct effect on purchase intention and(4) perceived quality is able to mediate the influence of country of origin to purchase intention indirectly. Keywords: country of origin, perceived quality, purchase intention