The Influence of Customer Experience, Ease of Use, and Trust on Repurchase Intention (Case Study of Tokopedia Consumers in Denpasar)

ABSTRACT : The purpose of this study is to explain the effect of customer experience, ease of use, and trust on repurchase intention. This research design uses a design with a quantitative approach in the form of associative. This research was conducted in the city of Denpasar. This study uses 16 indicators and measured using Likert scale . The number of samples in this study are 160 respondents. The data analysis technique used is multiple linear regression. The results show that customer experience has a positive and significant effect on
repurchase intention; Ease of use has a positive and significant effect on repurchase intention; Trust has a positive and significant effect on repurchase intention; Customer experience, ease of use and trust have a simultaneous effect on repurchase intention.
Keywords -customer experience, ease of use, trust, repurchase intention