The Influence of Education, Social Environment, and Motivation on Beginner Entrepreneurial Behavior with Self Efficacy as a Moderator (Albert Bandura Theory)

ABSTRACT : This study aims to analyze the factors that influence the behavior of novice entrepreneurs with self-efficacy as a moderating variable. The research sample was 107 novice entrepreneurs in the city of Semarang, Central Java, who had been doing business for less than 1 year. The dependent variable is the behavior of novice entrepreneurs. Independent variables consist of Education, social environment, and motivation. While the moderating variable is self-efficacy. The data collection method used was a closed questionnaire. Methods of multiple regression analysis and moderation regression analysis were used to analyze the data in this study. The results of the study indicate a significant influence of education, social environment, motivation, and self-efficacy on novice entrepreneurial behavior in a positive way. The self-efficacy variable is also proven to be a moderator of the influence of education, social environment, and motivation on novice entrepreneurial behavior. The implication of this research is the importance of education to provide knowledge and skills for novice entrepreneurs to be able to run their business properly and successfully. The social environment and motivation of novice entrepreneurs must be formed and improved to influence novice entrepreneurial behavior.

KEYWORDS : entrepreneur behavior, education, social environment, motivation, self-efficacy