ABSTRACT : This study aims to determine the effect of Good Corporate Governance Mechanisms,Liquidity,Firm Size, and Impact of Covid-19, on Firm Value with Financial Performance as a mediating variable. Thisstudy uses secondary data from 35 sample banking companies listed on the Indonesian Stock Exchange for the2017-2021 period. Sampling using purposive sampling technique. The research data analysis method uses SPSSv.26 software. The results of this study are the Good Corporate Governance Mechanism (board of directors),liquidity, and financial performance hava a significant effect on firm value. Meanwhile, the indirect effect offirm size and impact of covid-19 has a significant effect on financial performance (mediation variable). Fromthe calculation of the sobel test and direct or indirect effect, its found that financial performance cannot mediateform the GCG mechanisms, liquidity, firm size, and the impactof Covid-19 on firm value.
KEYWORDS : Good Corporate Governance Mechanisms, Financial Performance, Liquidity, Firm Value,Firm Size