The Influence of Peer to Peer Lending Fintech on MSME Performance in Medan City

ABSTRACT: This study aims to determine whether Financial Technology Peer to Peer Lending has an effect on the performance of MSMEs in Medan City. The population and samples were taken using a quota sampling technique. The method of data collection is done by the questionnaire method. Then use IBM SPSS to process all the data obtained from the questionnaire. The results of the simple regression were analyzed to conclude that Fintech Peer to Peer Lending has no significant effect on the productivity, marketing, and profitability performance of MSMEs. KEYWORDS: Peer to Peer Lending , MSMEs, Productivity, Marketing, Profitability