The Influence of Perceived Usefulness, Perceived Ease of Use, And Trust on Customer Loyalty Through Customer Satisfaction Quick Response Code Indonesian Standard (Qris) In the Working Area of Kpwbi Jember

ABSTRACT : This research objective is to determine the influence of perceived usefulness, perceived ease of use, and trust on customer loyalty through customer satisfaction Quick Response Code Indonesian Standard (QRIS) in the KPWBI Jember work area. This research used the Explanatory Research type. The population in this study were all Quick Response Code Indonesian Standard (QRIS) users in the BI Jember Working Area, namely Jember Regency, Banyuwangi Regency, Situbondo Regency, Bondowoso Regency, Lumajang Regency. The method used in this research is purposive sampling with the age criteria for respondents in this research being at least 18 years with the consideration that this age can make wise decisions. Respondents were consumers who have made transactions using the Indonesian Standard Quick Response Code (QRIS) at least 3 times. The number of samples that will be used in this research is 180 respondents. The data analysis method used Structural Equation Modeling (SEM) with the SmaprtPLS application. The research results shown that 1) Perceived Usefulness influenced Customer Satisfaction, 2) Perceived Easy to use influenced Customer Satisfaction, 3) Trust influenced Customer Satisfaction, 4) Perceived Usefulness influenced Customer Loyalty, 5) Perceived Easy to use influenced Customer Loyalty, 6) Trust influenced Customer Loyalty, 7) Customer Satisfaction influenced Customer Loyalty, 8) Customer Satisfaction mediates the influenced of Perceived Usefulness on Customer Loyalty, 9) Customer Satisfaction mediates the influenced of Perceived Easy to use on Customer Loyalty, 10) Customer Satisfaction mediates The influenced of Trust on Customer Loyalty.

KEYWORDS :Perceived usefulness, perceived ease of use, trust, Satisfaction, Loyalty.