The Influence of Service Innovation and Trust on Community Satisfaction

ABSTRACT : Satisfaction is something that must be maintained by all service providers, both government andprivate. Increasing business competition means that all service providers must try to make customers who usethe company’s services feel satisfied with the services they experience. This research aims to determine theeffect of service innovation and trust on community satisfaction in all villages in Banyuwangi Regency. Theresearch population is the people of all villages in Banyuwangi Regency, totaling 1,780,015 people as ofDecember 2023, spread across 25 sub-districts. The research method used in this research is descriptive andverification methods. The number of samples refers to the Slovin formula of 400 respondents taken usingproportioned stratified random sampling. Data analysis uses descriptive analysis, validity and reliability testsand research hypothesis testing. The research results state that service innovation has a positive and significanteffect on community satisfaction. Public trust has a positive and significant effect on community satisfaction.

KEYWORDS: service innovation; public trust; community satisfaction.