THE INFLUENCE OF SERVICE QUALITY AND CUSTOMER SATISFACTION ON REPURCHASE INTENTIONS

ABSTRACT: This research aims to find out how Service Quality and Customer Satisfaction Influence to Repurchase Intentions (Case Study at the M23 Denpasar Restaurant). The research method used in this research is quantitative research. The data processed is the result of distributing questionnaires to customers of the Restaurant M23 Denpasar. The sampling method is non-probability sampling and the technique used in collecting respondents is purposive sampling. The data analysis technique used in this research is multiple linear regression. Based on the results of data analysis, it can be concluded that service quality and customer satisfaction have a positive and significant effect on repurchase intention at Restaurant M23 Denpasar.
KEYWORDS: service quality, customer satisfaction, repurchase intention