The Influence of Subjective Norms, Locus of Control, and Need for Achievement on Entrepreneurial Intentions

ABSTRACT : Entrepreneurship is seen as a key factor in a country’s economic development. Increasing the entrepreneurial intention of the younger generation can help in overcoming unemployment and can improve the country’s economy. So that the younger generation can provide jobs and increase the country’s competitiveness
in national and international markets. This study aims to explain the effect of subjective norms, locus of control, and need for achievement on entrepreneurial intentions. This research was conducted at the Faculty of Economics and Business with 102 respondents. The research data were collected by distributing questionnaires with multiple linear regression analyses. The results of this study indicate that subjective norms, locus of control, and need for achievement have a positive and significant effect on entrepreneurial intentions.
KEYWORDS: entrepreneurial intention, subjective norm, locus of control, need for achievement