ABSTRACT: We underpin our research problem on evidence that the integration of character values in alearning implementation is less than it should be. This research sets an aim to analyze the effectiveness of themodel of integrating character values to build student characters in a learning process. We used two approaches,qualitative and quantitative, combined. The methods we used were a research and development (R & D)method, i.e., Richey and Klein’s development model. From the hypothesis test, the t-test (12.89) was higher thanthe t-table (2.042), indicating that the hypothesis was accepted. Also, findings revealed that the integration ofcharacter values met success and thus was able to build student characters. The argument was supported by thepercentage score of each character, in which the high one was in the category starting to develop. Integratingcharacter values in a learning implementation was effective to build student characters, accordingly, as attestedby the statistical test.
Keywords: Richey and Klein’s Development Model, Integration of Character Values, Building CharacterValues