The role category of the young generation on social media among watcher, sharer, commentator, and producer

ABSTRACT : People’s behavior is often goal-oriented when they choose the media and enjoy what the mass media presents. Their media choice is also largely determined by the information and satisfaction they have anticipated before. Social media users choose their role when they use social media consisting of the watcher, information sharer, commentator, and content producer. This study tries to look at the various roles the youths used in social media. This study uses a survey with respondents selected purposively. Research findings reveal a high level of utilization of social media among young generations and they use the media actively as they also change their role including the role as watcher (77%), information sharer (71%), commentator (62%) and producer (74%).