The Role of Communication Corporate To Save the Reputation of PT. Garuda Indonesia, Tbk (BUMN Companies Restructure & BJR Implimentation)

ABSTRACT : Reputation is the backbone for every company, the company’s vision and mission is built todetermine the direction and targets to achieve the sustainability of the company and the reputation/credibility ofthe business. In its journey, not everything will run smoothly, of course there will always be challenges, evenfailures that result in corporations having to save and evaluate and reorganize their corporate governance withrestructuring so that they perform better and fulfill the company’s goals according to the vision and mission.This article is to find out the Role of Corporate Communication of PT Garuda Indonesia Tbk in the Process ofSaving Corporate Reputation, by implementing restructuring and implementing the Business Judgment Rule.This research method uses a qualitative approach and the type of research is descriptive. This study aims todetermine the role of Corporate Communications PT. Garuda Indonesia, Tbk in Reputation Saving byRestructuring and implementing the Business Judgment Rule (BJR). Data collection method withlibraryresearch and field work research by conducting direct interviews with informants. Respondents in this studywere the Directors and restructuring team of PT Garuda Indonesia and stakeholders: service users, governmentand investors. The data analysis used is an interactive model, presenting research results showing that CorporateCommunication has an important role in the process of saving the reputation of PT Garuda Indonesia Tbk as astate-owned company (State Owned Enterprise), especially through an organizational restructuring. Meanwhilethe Business Judgment Rule is a strategy communication tool that is carried out to oversee the financialrestructuring process at the Commercial Court.

KEYWORDS: Corporate communications, reputation, restructuring, BJR