THE ROLE OF TOURISM ATTRACTION MEDIATE THE EFFECT OF SERVICE QUALITY ON THE REVISIT INTENTION AT GARUDA WISNU KENCANA (GWK) BALI

ABSTRACT: The attitude of tourists who come as an important factor in influencing tourists’ intentions totourist objects. Over time, attitudes too, by the quality of service received by tourists when visiting touristattractions and tourist attractions in tourist attractions. This study aims to explain the effect of service quality onrevisit intention through tourist attraction as a mediator. The subjects of this research are tourists who have beento the Garuda Wisnu Kencana Bali Tourism Park. Determination of the sample using a non-probability samplingmethod, namely purposive sampling with a sample size of 310 respondents. Data were analyzed by SEM PLStechnique. The results showed that service quality had a positive and significant effect on tourist attractiveness,both service quality and tourist attraction, respectively, had a significant positive effect on revisit intentions aswell as the mediating effect of tourist attractions which influenced service quality on revisit intentions. Thetheoretical implication of this research is to enrich the empirical research evidence related to the variablesstudied. The results of this study are expected to have implications for GWK Bali in increasing the intention tovisit tourist management again. This can be done by improving the quality of service and adding innovation totourist attractions.

Keywords: service quality, tourist attraction and revisit intention