ABSTRACT :This study aims to analyse the strategies carried out by the Pangkahwetan Village Government in an effort to accelerate stunting reduction. The research method used is qualitative which produces data in the form of written words from interviews, observation and documentation. The results showed that the strategy carried out by the Pangkahwetan Village Government does not only focus on efforts to accelerate the reduction of stunting that can be seen in quantity, but with the output of creating independence in the community in behaving Clean and Healthy Living Behaviour (PHBS). This strategy can be seen from 3 aspects, namely Purpose, Environment and Action. The goal strategy is carried out by implementing a specific integrated nutrition intervention approach aimed at ensuring adequate nutrition for pregnant women and children and reducing risk factors for infection and nutrition-sensitive interventions aimed at improving the quality of family life preparation, improving parenting, increasing access and quality of health services, and food safety. The environmental strategy is realised through the formation of the Village TPPS which directly coordinates services and assistance to target families to accelerate stunting reduction carried out by the TPK. The action strategy is carried out as a form of preventive measure that is holistic, integrated, and comprehensive. This effort is supported by adequate resources ranging from human resources, infrastructure facilities, and an optimal budget so that it has implications for positive results as evidenced by the decrease in stunting rates in Pangkahwetan Village.
KEYWORDS: prevention; strategic management; stunting; coastal