Understanding and Interest of Customers Using Pegadaian Syariah Products In Mataram

ABSTRACT :This research is a qualitative descriptive study conducted in the city of Mataram, West Nusa Tenggara. The purpose of this study is to determine the understanding of PegadaianSyariah (sharia pawnshop) customers in the city of Mataram and to find out what factors encourage customer interest in using sharia pawnshop in the city of Mataram. This study uses purposive sampling technique with a total sample of 16 people. The results of this study indicate that customers understand sharia pawnshop only as a place to pawn goods and few of them know some of the products in there. As for what drives their interest in making transactions at sharia pawnshops, they are due to sharia factors, location factors, price factors and service factors.
KEYWORDS: Understanding, Interest, Pegadaian Syariah (Sharia Pawnshop)