Understanding sharing economy : Potential and Threat in Digital Era

ABSTRACT: Technology in era of 4.0 became an important component for economic activities in various countries, a form of technological addiction with the presence of a sharing economy. Economic sharing is an economic model that is used privately or in groups that is able to make money from its own resources so that it can provide services to other people or groups of people through online platform intermediaries. At present there are many platform providers to facilitate the transaction. Examples of the popular sharing economy are PT GOJEK Indonesia, PT GRAB, Tokopedia, and Shopee where the platform company uses a technology-based operational system that enables dynamic data collection based on consumption patterns of service usage. Data dynamics that form agglomeration based on consumption patterns can be potential and threat. The research uses the SWOT analysis method with the aim of identifying threats and the potential of sharing economy activities towards national defense. The results show that the dynamics of agglomeration data based on certain categories can be a threat to national defense if it is not managed properly by sharing economy actors, but also has the potential to be empowered for planning to become the basis for formulating government policies
KEYWORDS: sharing economy, technology, threats, and potential JEL (Journal of Economic Literature) code.