XLADIES COMMUNITY PROGRAM COMMUNICATION ACTIVITY PLANNING IN AN EFFORT TO INCREASE WOMEN’S CONFIDENCE PLUS SIZE

ABSTRACT: Nowadays, people consider a woman’s beauty stigma to be portrayed in an ideal body shape. This means that the ideal woman is a woman with a slim body, white skin, and looks attractive with a variety of outfits worn. This often leads to acts of discrimination and becomes an obstacle for women, especially fat women or we called plus size women. Beauty and self confidence are important elements for every woman, and one of the obstacles often faced by plus size women is the lack of confidence in themselves. To increase one’s confidence, social support is needed from close people, friends or family, and one form of social support comes from the community. Therefore, as planners, we are inspired to create a plus size women’s community called XLadies community, which aims to help increase the confidence of plus size women with programs and activities that will be organized by the community. With this community it is expected that plus size women dare to appear more confident and dare to express themselves.

Keywords : Plus Size Women, Self Confidence, Community, Xtra Ladies, Social Marketing